Educator / Creator / Speaker
Kevin Geary
I build the tools front-end development should have had all along — and teach people how to do higher-quality work with them.
My Work
Tools I needed, so I built them.
Software for web professionals — and, lately, for youth softball coaches. Every product starts with a problem I hit myself.
2024
EtchWP
The Etch visual development environment for WordPress. Scalable, maintainable, accessible sites — built visually.
2026
Etch Studio
The same Etch builder, without WordPress. A light CMS that publishes fast static sites to the edge.
2021
Automatic.css
Consistently voted the best CSS framework for WordPress. Faster, more consistent development.
2026
Lineupp
The all-in-one team app for youth softball coaches. Roster, lineups, live scoring, and parent chat — free for every team.
Blog
Notes from the front end.
Modern CSS, building software products, and the state of the industry.
All posts →Appearances
Where I’ve been lately.
video
Live page building
audio
A Paradigm Shift in WordPress
video
Will Etch Save WordPress
audio
Within WordPress: Revolutionizing WordPress Development
Tools
My toolbox.
The plugins, apps, and services I actually use to run sites and a software business.
Full toolbox →Forms
WS Form Pro
Hands down the best form plugin for WordPress.
Hosting
GridPane
Agency hosting with real organization and control.
Email
Bento
Powerful email marketing that’s still easy to use.
Analytics
UserMaven
Conversion and behavior tracking that impresses.
Custom Fields
ACF Pro
My go-to for custom post types and fields.
Images
ShortPixel
Automated image optimization with WebP swap.
Testimonials
“Kevin is the best teacher I have come across in my lifetime.”